Kleffmann Appoints New North American Managing Director

Posted by Jessica Nelson|27 March 2014

Sue Hoover, Kleffmann Group North American Managing Director

Agriculture market research firm the Kleffmann Group appointed Sue Hoover as the new North American Managing Director on March 15.

Hoover will manage the company’s North American operations, develop domestic and international business, and oversee American and Canadian farmer input panels for seed and crop protection activities. She will also educate clients about AgriGlobe, Kleffmann’s subscription agrochemical and seed research database.

“I look forward to leveraging the organization’s established expertise and international network to offer agribusinesses an additional choice for high quality marketing research, insightful analysis and supporting service in the dynamic North American marketplace,” Hoover said.

Hoover was the marketing director for DuPont Pioneer where she coordinated agricultural data management software products, drove strategic marketing, research, branding, e-business, and customer decision support services. She owns a family corn and soybean business in Iowa.