Farm Chemicals International Relaunches With Responsive Design For Mobile

Posted by Matt Hopkins|2 December 2014

Farm Chemicals International® magazine, the brand media leader serving the global crop protection manufacturing, formulation and distribution channel, announces the launch of its completely redesigned Website, FarmChemicalsInternational.com. The new design responds to both direct user feedback and FarmChemicalsInternational.com analytics, and includes responsive design for ease of mobile use, building engagement with visitors and meeting the Farm Chemicals International’s mission of being the information source for industry news.

“The new version of FarmChemicalsInternational.com is headline focused and less image heavy, in response to load time issues of some international markets,” says Jim Sulecki, Corporate Content Director at Meister Media Worldwide, Farm Chemical International’s parent company. “This change comes as a result of in-market testing and responds to the needs of our readership.”

FarmChemicalsInternational.com is dedicated to offering the latest and trending news, as well as stories aggregated from international sources, and the new design facilitates this type of reporting. Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers.

“The new site offers easy reading with minimal panning, scrolling and navigation for users on smartphones, while expanding to a wider size for tablet and desktop users,” says Charlie Craine, Director of Digital Media for Meister Media Worldwide.

FarmChemicalsInternational.com is the fifth Meister Media Worldwide website with these new capabilities. The site is based on WordPress web software, which is used by more than 22 percent of the top 10 million Websites, including CNN, The New York Times, Forbes and Reuters. The remainder of Meister Media’s editors and brands will add new features best suited to their needs into 2015.