Fine Americas Launches Motivate Plant Growth Regulator

Fine Americas announced the U.S. launch of Motivate, its new plant growth regulator. Featuring the active ingredient ethephon, Motivate promotes earlier maturation and improved coloration in a wide variety of high-value crops, including apples, cherries, grapes and tomatoes.

 

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“We’re excited about the addition of Motivate to our growing line of agricultural plant growth regulators,” said Greg Johnson, president of Fine Americas. “Motivate offers all the proven benefits of ethephon in a high-quality liquid formulation.”

 

Kevin Forney, technical services manager for Fine Americas, noted that Motivate offers key benefits in a number of crops. “In apples, Motivate promotes fruit maturity and loosens fruit, making harvest by hand or machine easier and more efficient. In cherries, it promotes early, uniform ripening while loosening fruit for easier mechanical harvesting. Motivate also promotes uniform color development in table grapes, while hastening maturity of Thompson Seedless used for raisin production. And in tomatoes, it accelerates ripening and allows processing growers to schedule harvest and handling more efficiently.”

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Available in 2 X 2.5-gallon containers, Motivate is manufactured under strict ISO-9001:2008 quality control standards. For more about Motivate and the full line of plant growth regulators from Fine Americas, visit www.fine-americas.com.

 

Source: Fine Americas; edited by FCI Staff

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