Adama, Phytech Enter Precision Ag Collaboration

Posted by Jackie Pucci|22 June 2015

Off-patent crop protection giant Adama Agricultural Solutions Ltd. and Phytech, an Israeli agricultural technology company, entered into a commercial collaboration that establishes Adama as the preferred business partner for the global commercialization of Phytech’s PlantBeat system.

PlantBeat is a simplified, alert-driven mobile platform that combines predictive algorithms and data analysis that integrates continuous crop health data and supportive environmental data and distills it into real-time recommendations, primarily for irrigation. The analyzed data is transmitted in real-time via mobile, helping growers make day-to-day decisions.

As part of the collaboration, pilot projects have already commenced in the U.S. and Brazil, with more expected to follow in the coming months.

Dani Harari, SVP Strategy and Resources of Adama, said, “Adama’s core purpose is to simplify farmers’ lives and improve their yields by ‘Creating Simplicity in Agriculture.’ This collaboration with an innovative company like Phytech is a powerful example of how Adama, with its global, farmer-centric commercialization platform, is uniquely positioned to bring simplicity and the best of Israeli innovation to farmers around the world.”